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What is an Affinity Map? (And How to render One)

What is an Affinity Map? (And How to render One)

Among the many classic technology in the UX designer’s toolbox are an affinity chart (occasionally called an affinity diagram). If you have ever seen a photo of a number of designers standing facing gluey notes on a wall, an affinity map is what you had been probably examining.

The bottom line is, attraction mapping is actually getting a lot of sticky records with options to them on a wall surface and then grouping them according to their unique parallels (affinities). These groupings will allow you to extract knowledge and motifs to assist you establish properly toward further procedures.

In this specific article, I’ll initial clarify the reason why and how affinity lovestruck mapping match in to the UX procedure. Subsequently we are going to walk-through just what it seems like in two common use situations: taking out knowledge from data records and arranging build information. Some tips about what I’ll manage:

1. precisely why use attraction mapping?

Before we become inside auto mechanics of it, let us capture a minute to consider through when and exactly why affinity mapping they can be handy to you personally. Because it’s everything about extracting insights and seeing themes, attraction mapping is particularly useful in strategic stages in the layout lifecycle-particularly the empathize and ideate phases . You can make use of they to raised perceive consumers and their requirements, to establish items criteria, or to prepare potential items features. Any time you bring a bunch of information factors or options and want to extract them straight down, attraction maps are an excellent instrument to possess available.

2. how to make an attraction map

Affinity mapping features three fundamental strategies. It is possible to tweak every one to suit your own design, however the skeleton appears to be this:

  1. Take note of every data point or concept on another gluey notice and stick it on a wall
  2. One by one, pick-up sticky notes and group linked records into clusters
  3. Reflect on or discuss the themes and classes you have produced as well as how they influence your future tips

Affinity mapping they can be handy as an organization activity or independently. Below are a few considerations to bear in mind whenever deciding who should be taking part in your mapping task.

As a team…

Affinity mapping are perfect to teamwork because it’s physical, interactive, and many people can participate at once. Group read kinesthetically by writing out, picking right up, and actually engaging with sticky records. Its a great way to immerse designers and stakeholders in individual studies by allowing them keep quotations and findings inside their fingers.

Also, more individuals ways much more views. The variety of real information and backgrounds friends brings can provide even more creative insights or much better ideation. If you are synthesizing investigation, you ought to integrate cross-functional associates to capitalize on this.


Attraction mapping might be looked at as a team athletics, but specific attraction mapping could be extremely useful, also. I have tried it on many tasks which I’m the only researcher and developer, and my personal UX students put it to use on a regular basis on specific studies. As somebody way, it is a fairly rapid option to pull out insights out of your investigation records and overcome the habit of prefer specific narratives (i.e.confirmation opinion). By literally (or electronically) spreading out your data records and grouping all of them, you look at every little thing with new eyes and open room to attract latest connections you’dn’t seen during your actual studies.

Another issue is that attraction mapping try most usually looked at as an in-person task. The reason being of the extra importance your activity and actual features push.

However, there are many fantastic technology on the market for digital affinity mapping, and this refers to a lot more vital than ever with increased associated with the technology staff supposed isolated. The examples here are envisioned for bodily mapping, but could easily be modified to an electronic context. Whenever employed unicamente, I like to utilize this complimentary drawing layout. Apparatus like LucidChart, Upboard, and Stormboard are common worth exploring for more team-based affinity mapping.

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